OUR BUSIEST MONTH YET, AND THE DRESSES THAT GOT US THERE!
Posted: Apr 10 2015
March was a really busy month for Her Wardrobe. So much so, that 10 days into April I am finally sitting down to share it with you all. We posted, couriered and hand-delivered just over 40 outfits to new and returning customers and it quickly became obvious how much you are all loving the new Autumn/Winter collections.
As soon as this bright-coloured beauty arrived, we knew we had picked a winner and it unsurprisingly comes in as our most popular dress in March! Aurelio Costarella's 'Infinity Dress' is eye catching because of its colour, but once you put it on it is Aurelio's tailoring and expert cut that you fall in love with. (I have worn this number myself). The flirty frill adds a feminine edge that will take you from day to night - perfect for a wedding or Autumn Race Day.
Aurelio Costarella 'Infinity Dress' | RENT $129 // SAVE $460
Then, along came Virgin Australia Melbourne Fashion Week, a truly wonderful time to be in Melbourne. This year, I didn't make it to too many shows as I was focussed instead on helping out some of our finest bloggers with beautiful outfits. I knew that contrary to popular belief not all bloggers and celebrities are gifted all of their outfits and therefore, events such as VAMFF can be a really costly exercise for them. It was around this time that I also started to see a lot of cruel posts on celebs Instagram accounts around the the topic of being gifted outfits and how no "normal person" could afford to actually buy these clothes. Well the truth is you can! Renting is a fabulous way to experience beautiful designer clothing within your own budget, and for this reason some wonderful bloggers came on board to promote Her Wardrobe as they too were excited about the opportunity to rent a designer dress that they will only ever be able to be photographed in once.
Aurelio Costarella 'Rondine Dress' | RENT $169 // SAVE $790 Photo via Street Smith
Lauren (Left) Nicola Finetti 'Black Wood Dress' | RENT $109 // SAVE $320
Lisa (Right) Aurelio Costarella 'Dauphin Dress' | RENT $160 // SAVE $645
As Fashion Week drew to a close I managed to pop by the Josh Goot show to have a quick look at his latest collection. I had of course seen it before at his studio earlier in the year, but I was really looking forward to watching all the beautiful clothes come down the runway and over hearing the whispers of praise from the audience. As I had suspected the audience loved the collection, and now I just can't wait for all of these beautiful outfits to arrive.
These gorgeous pieces start arriving early next week, and you can expect to see them online towards the end of April. Yay!
As with any month, the absolute highlight is seeing beautiful customers out and about in their dresses.
If one of these dresses has caught your eye, head on over to the 'RENT A DRESS' tab and book it in. It doesn't have to be a special occasion, sometimes its just nice to wear something awesome when you head out with your girlfriends. Dresses start at just $99 so that you can always afford to spoil yourself.
Happy Renting! X