MY INTERVIEW WITH THE FOUNDER OF LA MULE
Posted: Feb 17 2015
Last week a good friend of mine, and the founder of ride sharing platform La Mule called me into his office to ask me a few questions about Her Wardrobe. Like La Mule, he saw Her Wardrobe as being a contributor to the sharing economy which is taking off here in Australia. I have often pondered Her Wardrobe's place is this disruptive business model - we will probably never come under as much scrutiny as AirBnB because unlike these companies we actually purchase the stock we are renting out to consumers. We are not a peer to peer platform like Oli's amazing company La Mule which relies on everyday people sharing their car with another local heading down the same stretch of road. But, we definitely fulfil some of the criteria...
The simple act of renting a dress vs. buying another one helps to reduce the consumption of clothing, which in turn has a positive impact on the environment. But I believe it goes deeper than that. At Her Wardrobe we whole-heartedly believe that it is better to invest in good quality labels and products over fast fashion which is likely to have been produced en masse overseas, where our over consumption is putting a huge added weight on their environment and is simply unsustainable. The average American buys 64 items of clothing a year, a little more than one piece a week. And where does all this clothing go when the new trends roll in? To a charity store perhaps, but eventually into landfill.
I love fashion, and I know I will never stop consuming it, but nonetheless it does scare me to think how much I have consumed in a short 24 years. And isn't it always the beautiful, luxurious, special pieces that we saved up for that mean the most (and last the longest)? This is what Her Wardrobe is really about. Really, truly feeling a millions dollars in a dress that has been purposefully designed, crafted and sent for you to wear. And if that means we are contributing to the sharing shift in Australia today, well I am all for it.
Here is my interview with Oli - watch out for his snappy 7 questions at the end where you might be shocked to find out my favourite colour is still pink!